Pathos- “I cannot sit idly by in Atlanta and not be concerned about what happens in Birmingham.”
Ethos- “I have the honor of serving as president of the Southern Christian Leadership Conference, an organization operating in every southern state, with headquarters in Atlanta, Georgia.”
Logos- “But more basically, I am in Birmingham because injustice is here.”
“In any nonviolent campaign there are four basic steps: collection of the facts to determine whether injustices exist; negotiation; self purification; and direct action.”